Cycladi produces beautiful olive oil but was struggling to find its place outside of the islands of the Cyclades. We were tasked to bring the brand and taste of these wonderful oils to the rest of Europe and to the UK. The branding was elegant but did not stand out, so we asked ourselves:
How do we capture an emotional pull to a new product? You visited Greece in the Cyclades region not so long ago and already want to return here? What will you do if you want to serve yourself a “Greek dinner” or even a whole Greek day? If your next holiday is still far away, and the sole reminders of the wonderful times abroad were only available through taste, then the need for those memories and real Greek products would leave you with one solution which would be to indulge in the taste of the wonderful Cyclades foods and thus bring an influx of warm cherished memories of your times abroad.
With this at the front of our mind we created set out on a mission to create and bring a brand with a look and that we and the owners of Cycladi thought encompassed all these emotions and desires.
We instantly found great success after building a simple customer focused website, which was seen as a tester website with room to evolve and change if the sales were what we envisioned. This website alone led to the highest first weekend of sales and the highest sales volume the company has ever had. After seeing the influx of sales this prompted the owner to go for a larger more substantive site which to this day we maintain and do all advertising for across the various marketing platforms.